Space is usually reserved on a monthly basis, and a large billboard can bring anywhere from $1,500 to $30,000 a month, depending on the market. Tracking The OOH Advertising Pulse. Digital billboards are becoming more and more popular as they are generally cheaper to flight, the messages can be changed quickly and the creative can be “walked” around a pre-determined area, so as to reach more people in different locales. As someone who runs a small advertising agency in Johannesburg, I sense this on a daily basis as I’m often fielding calls or receiving emails from businesses requesting rates to advertise on television, radio, billboards, newspapers and magazines. Take street pole posters. Bookabillboard is the fastest, easiest way to book or sell billboards in South Africa. We can assist you with high impact, targeted airport advertising sites at O.R Tambo International Airport, Cape Town International Airport and King Shaka International Airport. If you ever need help in this area, I’d be happy to point you in the right direction. 728 x 90, 300 x 250, and 468 x 60 ad banners are accommodated in our advertising rates. In general, outdoor advertising is incredibly popular with marketers and probably always will be. This gives a high possibility of engagement. The cost of constructing a billboard can range from $26,000 to $300,000, which often requires financing from banks or, more often, an outdoor leasing company. Take TV or radio advertising, where a fifteen second commercial on Soweto TV would cost far less to flight at six in the morning than a thirty second commercial would cost to flight on MNet during evening prime time, and a radio spot aired during morning or afternoon drive time on Highveld will be more expensive than one aired mid-morning or mid-afternoon on Kaya FM. Broadcast your business, product, or service in high traffic areas and reach a large audience. are for 7 day packages and 30 day packages, only. Billboard advertising is a great method in growing your geographical target. this gives the advertiser an advantage and opportunity of making a sale. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. The entire advertising market in South Africa in 2019 is estimated to be worth 30.4 billion South African rand (approximately 2.05 billion U.S. dollars), and TV and video advertising … Primelites are 3m x 6m rotational sites located on main arterials surrounding suburbs and key business and shopping districts; Offers location specific targeting i.e. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same. Giant Ads Outdoor Media. Then there are mini-posters. Research shows that a bus is 11 times more likely to be seen than a billboard. We are Out Of Home (OOH) in Africa. Face First Media is a specialised outdoor advertising company with over a decade’s specialised expertise in the outdoor advertising industry. Bus advertising offers a low clutter, highly visible advertising alternative. The cost of billboard advertising ranges from about $700 to $2,500 a month. The importance of visibility to know how much does billboard advertising cost Like its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. I’m stating the obvious of course but the point is that advertising rates vary enormously and that potential advertisers should be cognisant of this. Advertising in newspapers can be defined as the running of campaigns in the form of advertisements in newspapers that run locally or nationally and either daily, weekly or even monthly. Billboards are ideal for new product launches and as a long-term brand building strategy - they deliver high reach, and create impact for your ad campaigns. To advertise in the Elias Motsoaledi Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced consultants…. Digital billboards can cost over $15,000, depending on the location. This site is located on the N1 Ben Schoeman after the Olifantsfontein On/Off ramp and before the New Road On/Off Ramp. View Gumtree Free Online Classified Ads for billboard prices and more in South Africa. LED Billboards SA Supply, Install and Maintain LED Screens, LED Billboards, Mobile LED Billboards, Street Pole LEDs, as well as Indoor LED Screens. To advertise in the N1 Ben Schoeman contact placemyad.co.za on 087 943 9393…, Located on New Canada Road before the Soweto Highway Intersection. The visual environment also forms a backdrop to most other tourist activities s… Regulatory and Council by-laws are part and parcel of outdoor in South Africa and you as a landlord could be held liable for some contraventions by the billboard owners if not properly covered in your lease agreement. Billboards could be in the form of static billboards and digital billboards; the difference between them being that on a static board, only one advertising message could be shown at a time, whereas on a digital billboard, a number of ads could be shown one after the other. We are South Africa’s premier billboard advertising company and media placement agency. But this is true of all outdoor. Sandton Business and Shopping District in affluent areas with high reach and frequency. (Typically, companies in the banking, insurance, telecommunications and liquor industries). With combination rates on offer and discounted advertising packages for first time advertisers, it’s no simple matter providing the information required in a way that would be understood by someone new to, or unfamiliar with, marketing. We currently manage some of the largest iconic billboard sites in Johannesburg and Cape Town for those wanting to make a bold impactful statement to consumers with outdoor advertising. What’s also important is to be as clear as possible in one’s request for information. Newspaper Advertising Rates in South Africa are important to identify and understand. Simplifying the outdoor or billboard advertising process as a result. What are the costs involved in opening a billboard advertising company? A second hand car? Outdoor Digital Billboards. My advice to anyone interested in advertising a product or service would be to ask your marketing consultant (if you have one) to put you in touch with an experienced media buying and planning agency. Meet the team . A request for “Rates to advertise during etv’s 19h00 news bulletin on a Tuesday or Thursday evening” would be much easier to provide than “rates to advertise on TV”. Broadcast your business, product, or service in high traffic areas and reach a large audience. Our ad rates. This platform delivers a quick, cost-effective way to buy and sell outdoor advertising space. Our tant.co.za ad rates start from as little as R40 CPM Cost Per Thousand Impressions for a 468 x 90 ad banner. This field is for validation purposes and should be left unchanged. You have to keep things simple, and understandable. Street pole posters are cost-effective and hence popular with advertisers with limited advertising budgets. Whilst there is nothing wrong with approaching a media owner directly (be it SABC, MNet, DSTV, etv, Soweto TV, Primedia, You or Huisgenoot magazines, Clear Channel, Highveld, 702, 5FM, Jacaranda, Metro FM or Kaya FM as examples) you will likely only be sent a rate card or a number of rate cards for you to make sense of. Maxi-posters are also popular and are to be found between the north-bound and south-bound lanes of major freeways. Combining the digital flare in the outdoor advertising world is a relatively new phenomenon to reach South Africa. Great design enables billboard to create lasting impressions within a few seconds, and this creates a fundamental image and lasting memory of the brand in the mind of the audience. Outdoor Advertising Leaders In Outdoor Advertising Grow your brand with our national billboard package around South Africa. In addition, there would a reproduction cost for printing the artwork, which would be a once-off cost, ranging from about R15 000 and upwards. Many marketers will look at billboards in conjunction with radio advertising and as a strategy, this makes a lot of sense in a country like South Africa. Whichever the outdoor advertising type, there will always be three costs: The cost that an advertising agency will charge you to conceptualise the advertising message and supply artwork, The cost that the media owner will charge you to print the artwork, The cost that the media owner will charge you to flight your advertising per month. In 1996, Alive Advertising established the very first electronic screen for outdoor advertising in South Africa. To advertise in the N2 Northern Highway contact placemyad.co.za on 087 943…, This site is located on the N1 Western Bypass between Malibongwe On/Off Ramp and Beyers Naude On/Off Ramp. Whilst those within the advertising industry would know the difference between “billboard advertising” and “outdoor advertising”, some marketers may not – judging from the volume of enquiries I receive for eg billboards when what they are looking for are street pole posters, or maxi posters. To advertise in the N1 Western Bypass contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced…, LHS R101 facing traffic travelling from Nirvana, Site Ref # : ON 68 EL 1 a 1 Size : 3m x 6m Material: Digital Illumination: Digital Reach / Frequency / Impact (pm) : 94461 / 12 / 1116205 Environment: Residential, Commercial, Shopping Centre Description:LHS R101 facing traffic travelling from Nirvana, Southern Gateway and the N1 towards Polokwane CBD, Polokwane Airport and Annadale…, This site is located on the N1the most used to and from Cape Town after the R700 On/Off Ramp and before the Frans Kleynhans Road On/Off Ramp. Our premium inventory includes various OOH platforms which would allow local, regional and national brands to connect with their audience while on the move. Targets traffic traveling from Florida, Soweto and Bloemfontein towards Randburg, Sandton, Rivonia, Midrand and the Buccleuch Interchange. Of all the outdoor media-types, these type of billboards are normally the most expensive (together with building wraps) and can range from around R20 000 per month to around R70 000 a month – depending on their geographical location, and how many people would see, or pass by, the billboard in question in any month. It is believed the South Africa will also start making use of these types of electronic billboards one day but as for the advertising market today billboard design remains mostly a printed, long lasting, outdoor advertising medium. Everyone driving past will definitely notice the advertisement. The importance of the visual environment is often underestimated or is perceived as a fashionable and luxury environmental concern with no relevance outside the extravagant lifestyle of the upper reaches of modern society. There’s no point in having a poster with a long headline that a motorist travelling at speed would have no chance of absorbing. In newspaper or magazine advertising, a quarter page black and white advertisement hidden on page 23 in a Caxton newspaper will be much cheaper to flight than a full page full colour ad with a product sachet affixed to it in a glossy magazine like FHM. If a person sees one, they already know what it is for without having to go through each detail. Anyone with R15 000 to R20 000 available could probably afford a series of street pole posters (depending of course on what an ad agency or design studio might for charge for the creative concept and design) although that said, one would normally get a better result by having more than one row of street pole posters. Billboards come in all shapes and sizes and costs vary - from around R20 000 per month to R70 000 per month, and upwards - depending on their location. Facing traffic travelling from Buccleuch Interchange, Waterfall City, Woodmead and N3, M1 and N1 Western Bypass towards Centurion, Rooihuiskraal and Midstream. As a 16 year old established business within the Out of Home arena, Giant Ads’ main focus has been on the production, marketing and selling of outdoor advertising space in the Western Cape. Our digital billboards are fitted with back-up generators that allow for 24/7 visibility regardless of power outages. More than this, they could give you current outdoor availability in a specific area, provide reproduction and rental costings and recommend and purchase space on your behalf. In addition, billboard advertising is less likely to be ignored. Like street pole posters, they can work well. In some states and cities, a license is required, the average cost of which is approximately $200 per year. Generally put up in series of three or four, if the message is complicated, you’ll lose most motorists and your advertising money will be money down the drain. Billboard advertising is effective because it is not easy to ignore. Outdoor media is our thing. Everyone driving past will definitely notice the advertisement. Check it out! "Billboard Advertising is an accredited advertising agency with the International Advertising Association." The real value of the visual environment must be measured against the background of the tourism industry. CPM R40 South Africa. Billboards remain one of the most cost effective ways to achieve high visibility and to establish your brand presence. Home | About | Design | Copywriting | Advertising | Online | Contact me +27 83 444 9888. One and the same? They come in all shapes and sizes, and in portrait or landscape-formats. Best of all is that so long as they get to place your advertising, their services and expertise typically come to you at no cost. Billboard advertising is effective because it is not easy to ignore. To advertise in the Umgeni Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za…, This site is located on the N2 Northern Highway just after the On/Off Ramp of the Inanda Highway (M21) Facing traffic travelling on the N2 Northern Freeway from Umgeni and the South Coast towards the North Coast, Umlanga and King Shaka International Airport. There are ad agencies and media agencies specialising in outdoor advertising who can crunch the numbers. At that rate, ten billboards could run as much as $25,000 per month. And in outdoor advertising, where a small billboard in the back of beyond would cost a fraction of the price of a large billboard occupying pride of place on Johannesburg’s M1 motorway. A distinct advantage of LED billboard advertising is the high quality of advertisements. The rule of thumb here is to communicate the USP (Unique Selling Proposition). LED South Africa is a reputable Company with 10 years’ experience in the LED Billboard Industry. To advertise in the New Canada Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced consultants will assist you with advert…, This site is located on Umgeni Road next to Moses Madiba Stadium and close to King Park Stadium. And so it is with advertising. On the other hand, billboards are no costly and can give a great ROI. Eye-catching is also good. To the flighting cost would be added the origination cost, and the cost to print the artwork. There are just so many variables at play and so many considerations to take into account. Alliance Media South Africa's range of offerings comprises landscape and portrait billboards, landmark wraps and wall mural sites. Facing traffic travelling from Cape Town and Mimosa Park Small Holding towards Gauteng, Bloemfontein CBD, Langenhoven Park, Fichardt Park and Qwaggasfontein. Facing traffic travelling from Orlando Stadium, Soweto Highway and Central Soweto towards New Canada Train Station, Industria and Johannesburg. Having your billboard graphically designed is only the beginning. Because these agencies are independent and work with pretty much every media owner in the country, they’re objective and besides providing you with rates to advertise, can advise as to which advertising mediums will work best for you within the parameters of your marketing budget. Billboard Advertising and Outdoor Advertising. Of these, the most expensive are building wraps where a side of an entire building can be branded if need be. These are extremely effective, so long as the creative messaging is kept simple and eye-catching. Unless you’re an established marketer and have a full  service advertising agency working on your advertising account, obtaining advertising rates (and making sense of them) can be a time-consuming, frustrating, daunting and often difficult process. A billboard in a rural area might cost an advertiser $250, while in a large city it could cost up to $14,000 – and even more if it is space on a digital billboard display. Billboard, Street Pole Adverts, Trailer Advertising. As with all advertising, however, billboard or outdoor advertising needs to be approached strategically and professionally and the process typically commences with identifying your target markets and researching their media consumption habits. What model? Specialising in OOH (Out of home Advertising) in Africa, which includes Billboard Advertising, Digital Billboards (DOOH) as well as Airport Advertising, Mall Advertising, Street Furniture and Spectacular Large Format Billboards. And because they earn their commissions irrespective of the advertising media booked, they will do their best for your brand regardless of whether TV advertising, radio advertising, outdoor advertising, cinema advertising, print advertising, online advertising – or any other form of advertising is put to you on a media schedule. In June 2017 our site’s traffic was: Format Printer Price: R 99 199.00 Price exl. Many marketers will look at billboards in conjunction with radio advertising and as a strategy, this makes a lot of sense in a country like South Africa. But who should you approach for advertising rates? Billboards are generally the free-standing boards you see on the sides of freeways or on main roads in suburban areas. 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